Software Localization: Problems, Tips and Benefits
In the modern world based on globalization, any market is international, and development of a product only for one particular neighborhood is not enough to succeed.
Case Study: Promotion of Aratog’s New Game by Press Release Distribution
ARATOG LLC, a professional game developer on Unity 3D for such platforms as Web, PC, iOS and Android, requested that our SoftPressRelease PR agency promote their new game Astro Lords: Oort Cloud in media.
Russian Mobile Market: Insights, Forecasts and Tips
The mobile apps market is relatively young, but it has grown dramatically over the last few years. Its active development in all parts of the world is fuelled by the rapid growth of the mobile device market and integration of mobile technologies into all spheres of private and public life. Today, mobile apps form one of the most investment-attractive market segments.
The Evolution of Public Relations in Russia: from Smear Campaigns to Communication Strategies
The public relations sector in Russia is relatively young and significantly differs from PR in Europe and the US. It came into existence in the turmoil of the early 1990s and had to develop during a period of smear campaigns, when politicians and corporations used PR instruments to discredit their rivals.
10 Practical Tips for Writing a Successful Press Release
If you are reading this article, you probably already know why sending press releases is good for your business. They draw public attention, boost brand recognition, improve company image... That is, if they ever make it to the audience.
Case Study: Promotion of the AeroAdmin Program by Press Release Distribution
Press release distribution is still the most effective way to attract attention to a product and to improve its recognizability. Today, using promotion of our client’s program as an example, we want to show you what results you can achieve by distribution of press releases into Russian-language IT-sources.
Watch Your Language! Use Simpler Words as the Basis of Your Press Release Writing
We receive press releases every day, and are very attentive to the texts in order to provide editors with the kind information they are used to getting. Yet, I must say that we should correct press releases and usually try to give useful information about how to write better, in the hope that our tips and articles will help improve your English writing skills, consequently leading to greater software sales.
Case Study: Promotion of the YoWindow app for iPhone
More and more mobile application developers request our PR agency to help in promoting their products. We have decided to share with you our experiences and inform you about the results of PR support for an iPhone mobile application launch. We hope this article will help you to select ways and means for promotion of your own mobile application.
Mobile Apps Promotion: Useful Tips
So, you are a developer of mobile applications, a designer of an extremely useful and particularly exciting program product. It is high time to market and share your creation with the masses! There’s definitely some probability that your product won’t get lost in hundreds of thousands of similar contents and users will do justice to it, then you can happily count your profits. But since you are reading this article you are taking a realistic approach and realize everything is not that simple.
How Do Press Releases Help Software Companies Sell More?
One of the secrets to generating a high volume of targeted traffic to your website and plenty of software sales is to inform people about your product on a regular basis. Press releases allow you to easily accomplish this. They have a worldwide distribution to thousands of media outlets that will inform millions of people about your software product for free. Another benefit of press releases is that they are an ongoing form of promotion. Once a press release is distributed, it is archived on news sites and will drive traffic to your website and generate software downloads for many years to come.