SoftPressRelease PR agency offers comprehensive promotion services for web projects, software products and games in the mass media of Russia, Europe and the US. SoftPressRelease services include creation of a targeted media list for each product, writing of press releases and articles, distribution of information messages to magazines, portals, news websites, etc. Besides, the agency can communicate with media representatives on behalf of its customer and carry out media monitoring.

On September 1, 2003 SoftPressRelease came into existence and began its activity in the field of public relations. The original idea of search and development of media resources for IT news distribution first occurred to Mikhail Tretyakov. The company started by getting in touch with English-speaking media, collecting contact information of journalists and editors from the US, the UK and Canada. The next step consisted in investigation of European media and contacting them. As the company team gained knowledge and experience, they felt lively interest in the well-developed media market of Russia.

As of today, the team of professional PR managers of SoftPressRelease has created their own map of the world’s media and a collection of nearly 10,000 IT resources for informing editors and journalists about new releases of software, games, web projects or other newsbreaks.

Target audience:

• software developers and users

Main subject areas:

• applications for iPhone, iPad, iPod
• games
• graphics, design
• information security
• Internet, networks
• IT in business
• mobile devices
• multimedia
• programming
• software for home users
• start-ups
• telecommunications
• video, audio
• web 2.0

Media channels for promotion:

• websites
• magazines
• TV
• radio
• portals
• directories
• newswire websites
• user groups

SoftPressRelease Company offers you a round-the-world cruise on an information liner equipped and maintained by a group of professional copywriters. The info-liner will go through various media channels to any of available subject areas. The team of experienced specialists guarantees that your info-liner will reach new media horizons to give you new opportunities.