SoftPressRelease
Period
6 years
The result of our work with Actual Tools
Description
Developer of system utilities for Microsoft® Windows OS, inteded to raise its usability and increase the speed and efficiency of data handling.
Tasks
Company products PR
Services
- pinpointing and studying target audience;
- compiling a medialist based on the target audience;
- quality copywriting;
- translation and editing of articles and press releases;
- writing of pre-releases, personalized pitch letters and press releases;
- distribution of of pre-releases, personalized pitch letters and press releases;
- review requests distribution;
- continuous collaboration with target media;
- media appearances monitoring.
Result
Over 1800 appearances in media, including resources like CIO, CMO, CSO, Gamasutra, Gameskinny, KO.ru, PCMag, PCWEEK, PCWorld, Soft@mail.ru, Software Russia, iXBT, Gamasutra, Ferra.ru etc.