A press release is not an article. Even though editors can use it while writing an article, its main purpose is to tell the news; that is why its structured format is more business-like and formal. At the same time, a press release is not an advertisement; it is supposed to encourage editors to write a review, taking into account that confidence in editors and journalists is higher than in adverts nowadays.

A press release is written for an editor and should meet the appropriate requirements, structure, style and content.

We are glad to offer you press release writing in Russian and English.